Marketing is one of the most powerful ways to be successful in your business. You market for two main reasons
- Your market – and, therefore, your potential clients – learn enough about you to feel they know you, like you, trust and respect you
- Your potential clients decide to meet you, so they can make buying decisions (and you can sell to them)
A marketing guide exists for one primary purpose – to enable your success. You want to create, consolidate or further develop your market position. You want your potential clients to see you, be attracted to you, become interested in you, and decide to meet you. You also want your current and past clients to have all their previous decisions to work with you, reinforced. Reinforcement helps them to tell others about you so they want to hire you, and so your past clients want to hire you again.
Here at Summit Web Design we love marketing. We love understanding what it is about your business and how we can create the connection between you and your customers.
Effective marketing is based on:
- Knowing who your ideal clients are
- Knowing what attracts, interests, encourages, drives them, etc
- Knowing where they ‘hang out’ so you can be there, too
- Creating marketing messages of the right sort, that will encourage your ideal clients to want to contact you, or to want to work with you when you contact them
Our marketing strategy guide can be ‘broad focus’ or ‘narrow focus’, because that’s what’s needed at different times. Those focuses achieve different goals, depending on what you want to achieve – create, consolidate or develop (CCD) your market position.
Here are some examples:
Let’s correct your marketing messages and help you achieve all three CCD goals. We will work with you to create or fix your:
- Landing Page Messages
- Your Lead Magnets
- Your Social Media Messaging
- Your Customer Avatars
- How often you get Reviews
- Your Search Engine Profile
We can also produce your social media campaigns to maximize your online profile. Remember that YouTube is now the second most used search engine. Our social media campaigns will be local, national and international, to achieve maximum exposure.
Final Note
Our marketing guide exists to ensure you, your business, your team and your ‘products’ reach the right people in the best, most professional ways possible. When that happens, you attract, interest and draw in your ideal clients, so you are in pole position to begin face-to-face, interpersonal selling.
Want to discover how a marketing plan will make an impact on your business? Fill out a contact form and we’ll follow you up.
