video content

Can Video Content Improve Your Landing Page CTR?

Beating competitors in the digital marketing field isn’t always as easy as it seems. The audience is getting more and more demanding, and sometimes great copy, clear CTA, and UX cannot help you to increase your site’s conversion rate. You will have to follow the trends and use tools which will help you reach your goals. Speaking of tools, we can’t continue further without mentioning one of the most powerful ones – his majesty the video.

Video content is a powerful tool which can bring your brand message closer to your potential customers easily and effectively. Over 92% of shoppers said that watching video was crucial for deciding whether they are going to make a purchase or not. You can use them to increase the time visitors spend on your website by putting both – text and video on the same page since recent studies show that over 70% of people would rather watch a video than read about your products. 

Considering these facts, it is obvious why so many digital marketers use the benefits of video content. Here, you will learn more about different types of video content you can use, and how they can help you market your business and increase CTR.


Explainer Videos

These videos are perfect for telling people about your product or service and how they can benefit from it. They should be informative but keep in mind to make the message captivating and fun, because that is the only way to keep your audience entertained. 

You probably already have all the information your video should include on your on-page copy, so creating a script for a video shouldn’t be a problem. Keep in mind to mention what does your product include, what is its purpose, and how they should use it.

Many people decide to use YouTube for their videos, but there are plenty of other solutions. For example, you can use Vimeo, Vidyard, Wistia and many other platforms to self-host your videos. Once you find the streaming service which suits you, use your on-site explainer video for social media marketing campaigns.


Brand Videos 

Brand videos are usually part of a larger digital marketing campaign, but they are excellent for building brand awareness and increasing traffic. The main goal of these videos is to represent your brand’s mission and vision, personality, and culture, and bring your products and services closer to the audience.

It is very important to learn more about the interests of your targeted audience because that is the only way to address your video properly. Make sure to define what is the purpose of that video, adjust the length according to the platforms where you want to place it, what you aim to achieve with it and what the video will show. That is the only way to get high-quality brand video.


Expert Interviews and Customer Testimonial Videos

There is no better way to build trust with your customers than using  social proof. You can use that by finding influencers and experts which can test your products and then share their experiences and thoughts with your target audience. 

Another way to create a video content which includes social proof is by using case studies and testimonials of people who will explain why your product is the solution your target audience is looking for. This will help you to represent your products in the best light and gain your customer’s trust at the same time. 

Now when you have an idea of how video content can help you boost your landing page CTR, and which types of videos you should use you can start creating your digital marketing strategy. 

In case you need help defining the target audience, setting the goals you want to achieve, planning your budget and choosing the right type of video content, feel free to contact Summit Digital experienced digital marketing company that will find the best solution.