If you’re wondering if your business’s content needs a boost or how your content is being well-received by your audience, create a BuzzSumo account. The tool gives you an idea how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics.

If you use it for nothing else, it shows you the headlines that are generating the most shares. Now that’s worth taking a look at.

BuzzSumo will require a paid account to take advantage of their tools. Otherwise you can use the ‘free’ version which locks you out after one use each day. While initially that’s fine for you, the search feature is something you will use heavily once you get used to it. Here’s just a few ways on how to use BuzzSumo to drive a content-boost.

1. You can analyse top content: BuzzSumo can see if your content is making its way around the many social media networks. You can search this in an amount of ways such as by title, keyword, or domain. This tool is useful in getting an idea of how successful previous content was with respect to its peers that pertain either to the same topic, keyword, or domain. In regards to producing new material, it’s extremely insightful in helping you choose the right keyword or topic that’s going to get maximum exposure and drive traffic to your site.

2 You can use trending content to start conversations in real-time: BuzzSumo has a Trending tab where it shows content that’s been shared the most over various categories (and ones you can create yourself) over periods of time from various social media networks. To create your own custom categories, put a hashtag, keyword or domain [in] the search box to list it on your Trending dashboard. You’ll then have a dashboard customised with the most-shared content from the categories and businesses you care most about and have more to discuss with your audience and potential clients.

3. You can find influencers: BuzzSumo has a section called Influencers where you can locate all of the social media users within your specified industry, topic, or keyword that have the most reach. Who looks at your content is just as important as having content views. With the Influencers section, you can figure out through statistics (such as amount of tweets, retweet/reply ratio, etc.) “how influential the sharers of your content and the sharers of the “top” content are.” It can help get some powerful people on your business’s side and give your content much more importance.

Do you want to get clarity of what content is working and driving traffic for your website? Contact Us and we’ll organise a Google Analytics Review. We can dive into your content and see what blog articles are your best and how we can increase your traffic from Content Marketing in the next Quarter.