A website is a useful resource that can help make customers aware of the products or services you are offering. You may wonder how often your website content or design should be refreshed. The following are a few tips to take into consideration when determining how often you should change the content or design of your website.
Are You Getting The Results You Want?
You should first determine whether or not you are getting the results you want from your website. If you are getting the results you expect, you may want to improve your website by changing content that is no longer current or adding information about current services or products you are offering.
But Content Marketing Doesn’t make a difference, right?
Wrong, only those who haven’t experienced the flow of forms being filled out on their website believe this. You might not realize but your website isn’t set up to attract your ideal customer. Sitting down for a website audit/consultation can uncover this.
Just like this lucky lady…
How Busy Is My Website?
Another item to consider is to determine how busy your website is. If you have frequent visitors that visit your website at least two to three times a month, there is a good chance that they may be looking for more inspiration and that’s what great content marketing can do. Know your users’ needs, and present interesting content to them.
How often should you refresh your website content or design? This should be at a minimum part of a quarterly plan. By analyzing your website’s traffic and content, you can then determine what needs to be changed to maximize the effectiveness of your site. To learn more about how you can effectively refresh your website content or design, contact us.