Google processes 40,000 searches queries each second, on average. If you want to show up in the search engine results in Sydney, you need to be targeting keywords that are frequently searched.
Finding keywords to target can be a difficult task, that’s why having a keyword research tool is so important. The right keywords can lead to more visitors to your website.
There are many keyword tools out there that help you find or manage your keywords. Many small businesses find themselves confused about which ones they should use.
Here are three of the best keyword tools for Search Engine Optimisation.
This keyword tool is designed for AdWords advertisers but still does a great job at find keywords for your small business to target.
Three tools in Google Keyword Planner can help you find Search Engine Optimisation keywords.
- Search for new keywords using a phrase, website or category
- Get search volume data and trends
- Multiply keyword lists to get new keywords
The keywords you get from the option Search for new keywords using a phrase, website or category gives you keywords closely related to the seed keywords you put in. This option helps you generate new keywords to target.
Get search volume data and trends gives you the search volume for a list of keywords you already have. It tells you how many people are searching for your keyword but doesn’t suggest new keywords.
The Multiply keyword lists to get new keywords takes a group of keywords and combines them into hundreds of different combinations. Most of the results here won’t make any sense, but you’ll find an occasional gem.
- Rank Checker
Rank Checker is a tool that tells how high you rank in search engines for a particular keyword.
It’s easier to use a rank checker tool than to search through tens of Google pages to find where you rank.
Rank checkers ask for your domain and the keyword you are targeting and will tell you what your position is for that keyword in a certain search engine.
You’ll find many rank checker tools online. A few of the best are:
- SERPs Free Keyword Rank Checker
- Google Rank Checker
- RankChecker.net
- Google Analytics
Google Analytics is a great way to measure your keywords’ success in SEO.
You can easily see how many visitors your keywords are bringing you by going to Google Analytics and clicking Acquisition > All Traffic > Channels. Click on Organic Search to see a detailed report on how well your keywords are doing in the organic search results.
You can also get a keyword data list by connecting Google Analytics with Search Console.
To do this, you’ll need to set up a Search Console account with the same Gmail account you are using for Google Analytics.
While SEO may seem difficult at first, the right keyword tools can take you a long way and make your journey to success a lot easier.
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