Software revenues touched $407.3 billion in 2013. These massive earnings tell you one very important thing – businesses all over the world want to use the latest technology to improve their processes. This has a positive impact on their top and bottom line revenue, which makes them more competitive. Every business, irrespective of its size, wants a competitive edge, and the use of the right technology goes a long way in delivering the kind of razor sharp edge that businesses are looking for.

As a tradie, you might be thinking, “How can I use the most advanced technology to generate more revenue for my business, and ensure it beats the competition hollow?” The answer lies in choosing the right technology solution that brings a huge list of benefits to the table.

One such technology is Adobe® Business Catalyst. In today’s cut throat world of business, if you want to score over your competitors, you need a powerful business website. The use of Adobe® Business Catalyst helps build sites that deliver tremendous returns on investment for tradies.

Here are 8 reasons why you need to hire a business catalyst developer for your trade business:

1. Powerful eCommerce Sites

With so many tradies (your competitors) having their own websites, you will need an online presence that has a collection of features delivering a hugely satisfying user experience; more importantly, you need to get your hands on your web property quickly. The great advantage of Business Catalyst is that it is a website designing solution that doesn’t demand server-side coding. Your online store will be up and running in absolutely no time at all and what’s more, it will have all the features needed to increase the effectiveness of your business.

If you are wondering who does all the back-end heavy lifting for your site, the answer lies in the system. All you need to worry about is whether you get an online presence worthy of your business.

2. Comprehensive Solution

Adobe® Business Catalyst is a full-service solution which ensures your developer can integrate six different services into one online property. You get the advantage of hosting, email, shopping cart, content management, email marketing with newsletters, and on-site analytics. As can be seen, the combination of these six services guarantees you can optimize the deliverables of your web presence.

What’s more, Business Catalyst centralizes data storage, which means you can look at all site activity, order details, customer contact data, site usage statistics and more from an admin console. This makes site management and control a breeze.

3. Site That Engages with a Customer

Today, a consumer wants to interact with a brand’s online presence.

The existing and potential customers of your tradies business want to share feedback, participate in discussions and want to play a participative role in your business growth by sharing their views and opinions about your services with you; if your online presence has no room for dialogue and is just one way traffic as far as disbursal of information is concerned, they will just move on to some other tradies website.

With Business Catalyst, a developer can create sites that deliver an immersive experience to target users, and which trigger a two-way communication. The idea is to offer features that help facilitate interaction between your business and its audience. This will help foster brand loyalty and you will find customers want to use your services again and again.

4. Scalability

You might have just started your tradies business, but if you are good at it, it will grow. The question is – will your website grow with your business?

If you want it to meet the growing demands of your business and the challenges of the market, you need to make sure that your website is scalable. The use of Adobe® Business Catalyst makes this possible. You can add extra on-site features if you think the current ones do not satisfy the demands of your target audience or your business. What you have is a dynamic website with tremendous flexibility. This ensures your website is future proofed to serve the needs of your customers for a long time to come.

5. Secure Site

There might be a case wherein your customers are sharing sensitive information on your site. You don’t want this information to fall into unauthorized hands. Business Catalyst offers you hosting plans that ensure extremely secure web pages, payment-gateway support and many other in-built features to protect onsite data.

This increases the trustworthiness of your site and customers have no second thoughts about sharing personal and/or financial information on it.

6. SEO Friendly

Did you know that up to 64% of website traffic is from organic search? If you want more customers to discover your business and its services, it is important that your website has a high ranking on search engine results pages.

With Business Catalyst, developers can build a visually and functionally sound website that is also SEO friendly. You don’t have to worry about better online visibility for your business; a website designed and developed using the Business Catalyst hosted solution will definitely serve to improve the visibility of your business amongst your target audience.

7. Targeted Marketing

Your business must market its services if it needs to be the first choice of your target customers. One way of doing this is by sending targeted email newsletters to your customers. With the integrated CRM database, you can create a customer database and send personalized email newsletters to these customers. This won’t take up a lot of time as the Business Catalyst Developer will optimize the use of this system to ensure you can maximize the potential of your emails.

8. It Just Makes Good Sense

Why would you not pick a platform that delivers a high performance web presence with the intrinsic potential to boost business growth? There are plenty of software technologies available on the market and quite a number of them have the potential to come good on your expectations. Adobe® Business Catalyst is a great pick from amongst the ones available.

Your job is to pick the one that suits your needs and requirements best and use it to grow your business. Not doing so is a really bad idea.

But it’s not enough that you choose to go with the Adobe® Business Catalyst platform; you will also need to pick a developer who is able to make good use of this hosted content management system. This will ensure you are able to maximize the benefits of Business Catalyst.