Many businesses still don’t use email marketing. They don’t think that they have enough time to collect and sent out emails. However, it is worth the time to have a list of customers. You can send them sales offers and specials so you can keep their business. You should also send them information that will help them with their busy lives. It is also important to engage your customers. Email marketing is much more controllable than other forms of social media marketing like Facebook and Twitter.

Here are some email marketing tips that you simply have to try.

• Make your emails easy to read. Your emails need to be easy to read and scan. Use bullet points for scanners. Most people scan their emails and you may keep readers if they can just easily scan your emails instead of having one long paragraph to read.
• Use images to break up text (but don’t go overboard). You will want to use an image or two to break up the email but you do not want to put too many in the email in case their browser doesn’t support images. Instead, they will just see big white spaces.
• Test your emails before sending them out. Have a few friends (and even your own email) to send your emails to so that you know they look good before sending them to your entire email list. If you constantly send out emails that are unprofessional looking, you are going to lose everyone on your list (and fast)!

Email marketing is very important so that your readers remember you and your business. The next time that someone asks them for a referral, they will remember your business because your emails are so helpful.

Contact us for more helpful tips on email marketing!