When the budget is tight, many small business owners think that online marketing should be the first expense to cut. However, that is a big mistake. Many small businesses can’t afford expensive ad campaigns, but there are many ways to successfully market your business even on a shoestring budget.
The Internet gives small businesses great access to cost-effective, trackable marketing tools. We will share with you some ideas on how you can market your business on a budget.
Videos are an excellent way to engage your audience. Although it might seem that you have to spend a fortune to create effective video content, you can do it on your own without hiring a professional.
You can use your smartphone, or you can invest in a camera and microphone. There is no need to break your budget for fancy equipment.
You can upload videos on YouTube first, and then embed them onto your website or share them on social media. You can even send videos to people on your email subscription list. Instructional content or how-to videos are a great way to market your company.
Creating infographics is easy and most importantly – it is free or very affordable. Infographics are a mix of design, writing, and analysis. People love facts, figures, and statistics, especially when they are easy to understand. Humans are highly visual, and 90% of the information that comes to the brain is visual, and that is one of the reasons why this marketing tool is so powerful. Just keep in mind that all the data included in your infographics are accurate and up to date.
Stay Active on Facebook and Instagram
Over 3 billion people are using social media platforms. They evolved from platforms where you meet new friends to a business hub, and you can use them to raise brand awareness, encourage users with quality content, and increase your revenue.
Facebook and Instagram are the best choices for any business because they have millions of active users with various interests. It is easy to post content on Instagram and FB, they are free, and all you need are quality images and catchy captions. Also, you can get in touch with your audience through comments and messages, and that is a great way to build trust and loyalty.
Take Advantage of Your Subscriber List
If you are collecting email addresses and have a growing subscriber list that is perfect. These are people who want to hear from you and learn more about your products, services, and special promotions.
One of the most common mistakes small businesses make is focusing on acquiring new customers, instead of engaging with existing ones.
You should focus on weekly or monthly newsletters with valuable content that drives sales. Send discounts, coupons, and promotions, because over 90% of people check their email at least once a day, and this is an excellent chance to catch their attention.
Go live on Facebook, Instagram, or YouTube, because live videos can help you create a more unique and personal interaction with your audience. Use your live video stream to answer to comments the audience post in real-time, and to ask them to give you feedback about your products and services.
Need More Tips On Social Media Marketing?
As you probably realized while reading this article, marketing doesn’t have to be expensive. It does, however, need to be well planned and tailored according to your audience’s interests. If you follow these tips and stay active on social media, use the benefits of videos and infographics you will successfully market your business without breaking your budget.
On the other side, you can get professional marketing services at affordable rates at Summit Digital. We offer customizable packages, so you can be sure that you will find a combination that matches both – your business needs and your budget.