In the world of online marketing, there is nothing more important than optimizing your website for search engines (SEO). But with such a complicated field, business often get preoccupied with the details of link building and keyword strategy and forget the most basic component of SEO: website design.
Starting in 2011, search engines began using machine learning to judge both the usefulness of a website and to evaluate its overall appeal to a user. This created a list of new criteria and standards that a website must meet for it to stay relevant.
Here are some of the biggest mistakes we have seen countless times:
Overuse of Templates
The more cookie-cutter a site looks, and the less original content it has, the more it will be avoided by search engines.
Overlapping or Redundant Articles
If all of a website’s pages or blog posts communicate the same idea again and again, then it appears like spam to search engines.
Too Many Ads
Same goes with adds: if there are too many, then the website is marked as spam.
Search engines used to rely on these to understand what a website was about – these are now considered spam and should be removed.
Any page that is mostly devoted to links or is empty all together counts as another penalty against the website as a whole.
Constructing a website is difficult enough as it is, and needing to appeal to search engines adds a whole new layer to the process. That is why we specialize in creating custom websites and online content purposefully crafted to remain relevant for both your customers and search engines.
So when you are ready to accelerate your business into the digital world, contact us.