As we move closer to 2020, social media is becoming the focus of most marketing strategies. There are over 4 billion active internet users in the world, and most of them are using different social media platforms daily.
We will help you learn more about emerging trends in social media marketing and how you can improve your strategy for the next year.
1. Use Videos to Build Trust and Connect With Your Customers
People love watching videos, and some studies show that online video content will make more than 80 percent of all consumer internet traffic by the end of 2022. Visual content retains users’ attention for a longer time, and they are excellent for storytelling which will help you connect with your audience.
For example, Facebook is sending personalized videos to its users for their birthdays and allows them to remember some precious moments with the “On this day” video feature. This helps them to engage their audience and build trust. You can also build trust with your customers by representing a company culture video, or short-form videos that showcase your products.
2. Social Shopping is Getting More Popular
People are more likely to make a purchase online if friends and connections recommend it. Social media users use platforms to read customer reviews and discover new products. In order to be able to get the best of this trend, you will need to allow your followers to buy “in-app”, and that can be a product, subscription or any content sold within social media platforms.
3. Use Micro and Nano Influencers Marketing
Influencers marketing isn’t new in the world of social media. However, now that social media profiles with thousands of fake followers have been discovered the credibility of such recommendations is shaken. Then again, influencers who are relevant could be expensive so many small business owners cannot afford to pay some of the popular ones.
Naturally, the focus moved to people with smaller following, called Micro and Nano influencers. You may think they do not have enough impact, but social media marketers are using them to their benefit. These Micro and Nano influencers are more enthusiastic and put more effort to promote a brand or product than big-names in the influencers industry, and people love them because they provide honest reviews.
4. The Rise of AR and VR
Virtual reality (VR) can be used to bring a simulated environment or a distant event to life, while augmented reality (AR) brings new depth to real-life experiences. Social platforms are pushing VR and AR features like Facebook’s Oculus Rift Glasses, or Snapchat’s Geofilters and Lenses and helping marketers engage the audience and boost revenue.
5. Learn About Advertising Pixels
Every social media platform uses these little snippets of code to share data among themselves and their audiences creating more informed advertising campaigns. Facebook Pixel is very powerful and should be used in every campaign you create in 2020. It allows you to see how people interact with your website after viewing your FB ad, and you can even track customers across their devices. This information can help you refine your strategy and calculate your ROI, so if you still haven’t started learning more about advertising pixels – this is the moment!
As we speak of social media marketing, it is obvious that the next year will be very interesting. You can be sure that we will be there to help you handle everything, plan and execute a winning strategy so that your business can benefit from social media advertising.
Summit Digital offers affordable and modern solutions, provided by professional digital marketers, and with us, it will be easy to keep up with all the changes and stay in front of your competitors.