Websites can be incredible tools to boost your business, but it is important to build it with care. There are billions of websites, but not every business benefits from having one. The main reason for that is the brutal competition.
If you want to boost your ROI, you will need to be sure that your website stands out in every aspect. An appealing website will help you attract quality traffic, which means that web design is one of the most important factors that affect the success of your business.
Your website is the face of your business, and we will help you improve user experience and leave a strong impression on your visitors. Below you will find a few useful tips that will help you understand which elements of web design are crucial for a good user experience that will boost your ROI.
Create Mobile Friendly, Responsive Design
As more and more people are using their smartphones to search for products and make purchases, you will need to have mobile users on your mind when creating your web design. Also, Google introduced mobile-first indexing, which gives the priority to the mobile-optimized websites on SERPs.
Improve Your Site Speed
Back in July 2018, Google started to consider a website’s loading time as one of the crucial factors when determining its search engine rankings. Most users expect a website to load in three seconds or less, so if the customers have to wait for too long for a page to load, they will simply leave. This means that web designers will have to reduce page load time if they want to improve their search engine rankings and to keep the users on their websites.
Invest in Smart Content
Personalized content on your website can help you increase engagement and conversion rates. You should leverage customer data management to be able to provide target content that will help you put a spotlight on the most important aspects of your business and attract more users. If your customers respond well to a certain type of content, for example, stylized photos, witty copywriting or interesting videos, you should invest in that particular type of content.
Opt for Minimalism
White space, contrast, and clear typography will help your users easily find the information, or product they need. This follows “less is more” principle, which means – the fewer interface design elements – the better. A well-designed website makes navigation easy and provides accurate information which leads to good user experience. That is why minimalism is often the first choice of many web designers.
Use High-Quality Images
Images are an important part of every website. They promote your brand and make it look appealing and professional, but they can also increase your conversions. If the images on your website feature people who are appealing to your target audience, it will help them connect and identify with your brand better. It is always best to use high-quality photos, created according to your business’ needs, but also optimized for mobile viewing.
Navigation Has to Be Simple
If you want to improve your website’s navigation, you will have to utilize menu bars, so make sure people can come back to your homepage from any other page with a single click, and to have an informative footer. If you have a large number of different pages on your website, you can use drop-down lists that can pop-up when someone scrolls over one of the main categories of the menu bar.
Before you can expect any boost in your ROI, you have to be sure that you have an efficient web design, because it all starts on a good foundation. You should focus on the tips we provided, but that process will also include a lot of user experience testing.
In case you don’t have enough energy or time to deal with this on your own, you can count on the custom-tailored solutions from Summit DIgital web designers that we provide to every client.