Adding email marketing to your holiday season advertising strategy is a must because that is the best time to increase your revenue. If you want to get the most out of it, you will need to create an engaging and effective marketing plan.
In order to help you create a plan for your holiday campaign in advance, we will provide useful email marketing tips that will help you boost sales. It is never too early to start strategizing for the holiday season, so let’s start.
1. Start Planning On-Time and Send Teaser Emails
Most people consider the period before Black Friday or Cyber Monday as the start of the holiday season, and they start planning their purchases weeks in advance. Almost every customer researches the market and compares the products in the offer before making a final decision. Knowing this, sending out a holiday teaser email is a great way to grab customers’ attention.
It is crucial to send a teaser email early before the major inflow of the marketing emails from your competitors starts. Teaser email is perfect for building excitement and momentum among the customers.
2. Consider Past Years’ Wins and Losses
Before looking ahead and making new plans, take a look at past years’ results you achieved regarding holiday engagement and conversion data. This will help you realize winning moves you should repeat again, and remind you about areas you need to improve.
Once you research the results of your previous marketing campaigns, you will be able to create a top-performing subject line, call-to-action-buttons, and promotions, and that will make your next holiday marketing plan even more successful.
3. Personalize Your Holiday Email Campaigns
Using a predictive analysis will help you create personalized content for the emails you are sending. You can engage your customers by recommending the products similar to the ones they recently purchased or browsed through on your website.
Your emails can also include other demographics like gender and age personalization because it will make them more personal and people will feel more connected with your brand. That will help you develop stronger relationships and improve brand loyalty.
4. Make Sure Your Emails Are Simple and To-The-Point
Your emails need to catch the attention of the readers. This means that your messages should focus on the main story and help your customers process the information quickly. Make sure your offers are clear and prominent and don’t make your readers think too much.
Highlight the end of special offers and discounts, as well as shipping deadlines for holiday delivery to motivate the users to stop browsing and make a purchase immediately.
5. Create Holiday-Themed Campaigns
Many websites change the colors of their template to honor the holiday season. That is something you can do with your email templates. It will make them look more interesting, and help you stand out from the emails your competitors are sending.
No matter if you are sending promotions and discounts during Halloween or Christmas, make sure that your email template and copy matches the specific holiday. While the templates for Halloween should be spooky and funny, the ones you will be sending for Christmas should express joy and become a bit informal with Santa Claus emoji.
Do You Still Have Trouble Creating Your Holiday Email Marketing Strategy?
If you are still unsure about creating your email marketing plan for the upcoming holiday season, don’t worry. Summit Digital offers professional and custom-tailored digital marketing solutions that will help you boost your business.
Since the holidays are getting closer, wait no more and give us a call so we can discuss all the details and the ideas you might have. We will work closely with you to ensure the success of your next holiday email marketing campaign. This is a hectic time of the year, but we will be there to help you handle everything!