How are PPC and Web Design Connected?

In order to be able to measure the results of your PPC campaign, you will first need to have a web design which directs users towards specific goals. No matter if you want to sell your product or service, engage your visitors to contact you or fill out the form, successful pay per click campaign begins with a website which is optimized to convert.

Knowing that PPC is a marketing channel where the advertiser pays each time one of their ads is clicked, you will want to get the most out of that click. Once they click on your PPC ad, they will be redirected to your landing page or website, and if they don’t like what they see, they will probably leave, and you will want to avoid that. In this article, we will share some tips about how your PPC campaigns can benefit from web design.


Fast Loading 

Speed improves your ability to rank well in search engines, but it also has a huge impact on your customer’s behavior. It turns out that most of the people will leave your website without purchasing if the page loading time is longer than 3 seconds. This will affect your conversion rate, so we suggest you focus on page speed. 

Make sure you get rid of any plugins you don’t need and use, optimize your image size, and minify your website code by removing all unnecessary characters. 

You can also use some of the online tools to improve your lading time like PageSpeed Insights


Improve the Aesthetics

It is important to improve the technical side of your website, but it is equally important to make it look appealing and catchy. Your website or page must look professional to make your business look credible and trustworthy. This is very important especially for the people who are interacting with your business for the first time because you will need to leave a positive, strong impression to engage them to make a purchase. 


Use Effective Visual Hierarchy

This means that you should make the most important features of your website eye-catching. You will be able to do this by using the large text sizes, bold fonts, and bright colors, and then your visitors will have a clear image of what is less and what is more important on your webpage. 

If you want to do a quick test and see if your website has an effective visual hierarchy, you can use the squint test. Step back of your computer screen squint so the entire page becomes a blur. If the brightest and the most noticeable features you see are the ones you want people to focus on, you are on the right track.


Optimize Your Website for Both – Mobile and Desktop Devices

Almost 57% of Internet users say that they will not recommend a business with a poorly designed mobile site. People simply don’t have the patience for poorly functioning sites, so make sure your website is working properly on desktop as well as smartphones and tablets. 

Only optimized sites which can quickly adjust to the changes on the market can get more traffic, so if you want to get the best of your PPC campaign, you will need a well-designed, responsive website.


Hire an Expert

We understand that the above-mentioned tips can help you improve your web design and help you increase the revenue of your PPC campaigns, but trying to implement all these information to your website may make you feel overwhelmed. If you want to lower your bounce rates and still have time to focus on every other aspect of your business, wait no more and give us a call. 

Summit Digital offers web design experts who will handle all the hard work for you!