In the early 90s when the web era was at the beginning, the websites were pretty simple. The main reason for that was that the internet was too slow, and yes there was a lack of tools available to web designers. With a faster network speed, the feature-rich websites stepped on the scene.
Over the last five years, there were numerous changes in the field of web design. From the introduction of mobile-friendly responsive websites and the implementation of video to focusing on user experience improvements, the web design went through a tremendous transformation.
But, how will web design continue to change over the next decade? This is an interesting question, so let’s take a look of the top predicted web design trends for the years to come.
Artificial Intelligence (AI) and Chatbots
Artificial intelligence is becoming more and more intellectual. AI is used in revolutionized manufacturing, it drives autonomous cars and for example, in healthcare, you can find it behind the personal assistant who will remind you to take your medication.
However, in the world of websites, one of the most popular usages of artificial intelligence is the chatbot. Most of our online chat conversations with retailers or service providers go through chatbots, and they are taking customer support services to a whole new level. With the help of messaging apps, bots are helping customers to get the information they need instantly, without searching or scrolling through content. A study from Grand View Research shows that chatbot market size will reach $1.25 billion by the end of 2025.
With Google Assistant and Siri, people became more familiar with the idea of asking questions and getting voice responses from their devices. Some studies show that voice shopping will jump up to $40 billion by the end of 2022, so your web design plans need to include voice search strategies. Also, it is expected that by the end of 2020 half of all internet searches will be voice-based.
With the increase of smartphone usage, adaptability of websites became a necessity. New technologies will let web designers and developers to create a unique, personal experience for every user.
For example, when a person steps in a real store, he or she will receive a push notification on their phone with an exclusive offer or a link to the business’ website. Some startups like LiftIgniter are already started developing software designed to offer sites automated adaptability which means that no two users will get the same experience.
Better User Experience With Micro-Interactions
Micro-interactions are small, but they can bring very interesting details to your web-design, and make your brand more interesting. They have one single function to do – to convey a definitive message to the user. For example, when you hit a ‘like’ on a photo, that is a micro-interactions. They are sometimes unnoticeable, but they can make a huge impact on your app or project and make your design more powerful.
Which Upcoming Technology Will You Implement First?
The rise of the above-mentioned technologies will certainly change the way we approach development and design of a website. It is obvious that the future of web design will be very diverse, and that web design strategies will need to change to follow those changes.
The important thing to understand is that these technologies will improve traditional interfaces, not replace them. If you are looking for a forward-thinking web design agency that can create a website for your business which will follow future trends SUmmit Digital specialist will be ready to come up with a custom-tailored solution that will exceed your expectations.