13 Easy Ways to Promote Your Blog

No matter what you may be blogging about, your goal likely isn’t to talk to yourself. You want others to read, enjoy, comment on and share your work. Consider the following 13 easy ways to promote your blog and to gain a loyal following.

  1. Mention your blog (or a recent post) on social media when appropriate. Don’t be a spammer.
  2. Provide a link to your blog in your social media profiles.
  3. Use word-of-mouth. Tell people about your blog whenever an opportunity presents itself.
  4. Include share buttons so readers can easily share your content on social media. Let your audience do some of the promotion work for you.
  5. Guest blog on a more firmly established blog.
  6. Use images throughout your content to attract readers.
  7. Start an email list and notify subscribers of new posts.
  8. Leave well-thought-out comments on the posts of popular blogs in your niche.
  9. Publish more articles monthly. Established and active blogs attract and retain more readers.
  10. Arrange for shout-outs with other bloggers — even those in a different niche.
  11. Publish posts consistently so that readers know when to expect fresh content.
  12. Feature other bloggers and they will likely share content with their audiences.
  13. Publish your posts on LinkedIn and notify connections of each new post.

Of course, there are many more ways that you can promote and drive traffic to your blog, including keyword research and search engine optimisation. Implementing these 13 simple tips can get you off to a nice start, though.

If you have any questions or would like to discuss further how to promote your blog, please do not hesitate to contact us.