If you want to reach new people, social media marketing is a great way to do that. If, on the other hand, you want to make the conversion, you should choose email marketing. Lastly, if you want to see new opportunities and gain more, you should combine those two. Mixing social media with email marketing can build an amazing strategy. It can attract and engage new people and after that nurture them as returning customers.
Nowadays, people look for information on multiple channels and make decisions after they researched everything. If you focus only on one thing, like social media, you might miss one of the three main phases on the buyer’s journey — awareness, consideration and decision. In addition, you are running the risk of the non-personalised customer experience, since you cannot provide it properly without email marketing. That being said, if you want to see amazing results, you need to improve your social media with email marketing.
How to Improve Your Social Media With Email Marketing?
Without a doubt, social media and email marketing are so easy to combine. Most of the people use their smartphones to check social media and email too, which means that you can provide them with great customer experience. Aside from that, according to statistics, most of the people want to be contacted through email or social media. Therefore, if you combine them together, you can make a perfect campaign that will successfully reach new people and hold attention to the ones that are already your clients.
Use Emails to decide about your social media ads
Social media ads are a great way to promote your business but oftentimes they end up unnoticed and without expected reach. To avoid that, you can use email marketing and see what are the things that provoke the best reaction amongst your clients.
You can send different emails, and see which one performs the best. After that, you will know what to use as a paid social media ad.
Promote your live videos
Instagram and Facebook live videos are the most effective ways to make interaction. They can help you reach new customers in no time, but they can also build a better relationship with the ones that are already there. There is only one catch. Both Instagram and Facebook will suggest your live video to others only if it has enough interaction.
That’s why you can use emails to inform your subscribers about the live video in advance. This way more people will know and they will come to watch and comment. The algorithm will then recognise your video as useful to others and make it more visible.
Add links to your social media in each email you send
This one doesn’t need any special explanation. You should always add every link you have. That will make it easier for people who receive an email to find you. This way you will not only promote your social media accounts and increase awareness, but you will also provide an impeccable user experience since most people won’t bother to find your accounts on their own.
Import your email list to social media accounts
You can use all emails from the people who subscribed on your list and import them to social media accounts. This will be very helpful next time you want to have paid promotion on social media. You will be able to use that list and easily target the ads better.
The Improvement Is Waiting For You
Email marketing exists in this online world much longer than social media. Therefore, it’s the most obvious conclusion that without it, social media marketing cannot reach its full potential. It is great to regularly maintain your accounts, but for better results, combine it with emails. If you are just getting started, you might want to consider hiring an agency. We at Summit Digital are ready to take care of your marketing and make the best mix that will bring you extraordinary results.