Digital marketing is a powerful tool but it has to be personalised to show results. Each company should have different priorities depending on what they want to achieve. Somebody would like to go gradually and build brand awareness and customer’s base over time. Others would rather go with the fastest option that will generate as many leads as possible in the shortest period of time.
To accomplish your goal, you can use a wide range of digital marketing types like:
- Pay-per-click (PPC)
- Email marketing
- SEO and Content
- Social media management, etc.
Of course, if you want to reach the full potential you will not rely only on one type. Instead, you will mix them and make the perfect solution designed for your needs. For example, mixing PPC and email marketing can be an effective marketing strategy on multiple levels because it can help you cover three main parts of every buyer’s journey. The awareness phase, when potential buyers slowly become aware of your offers. The consideration phase and lastly, the decision phase.
What Are the Benefits of Combining PPC and Email Marketing?
Email marketing is one of the most effective methods of digital marketing nowadays. If you implement it in your marketing strategy, you could have an amazing return of investment. You will also have to work on it constantly, and preferably give it a jump start with PPC marketing.
You can increase your email list with PPC marketing
Even the best-planned email marketing campaign won’t have great results if you don’t have an email list full of people who are ready to see what you have to offer. That’s why you should mix it with pay-per-click marketing since it can provide you with a nearly instant source of traffic.
Throughout the PPC, you can find people who are actively searching for the products you are offering. They will click on the ad, and come to your website. Once you catch their attention, you can offer a subscription to them, and start building an email list that way.
Test your visuals
If you are unsure whether your audience will accept the visuals you want to implement in emails, you can use PPC to test their reactions. If you feature a certain visual in one of the PPC banner ads, you will see the interaction rate. After that, you will know for sure whether or not to implement those visuals in emails too.
Lower the email frequency, but still be visible
When it comes to email marketing, finding a perfect balance can be hard. You want everyone to know that you are a top-notch brand who always thinks about the clients, but on the other hand, you can easily make a contra effect. Reducing the number of emails can sometimes lead to lowering your ROI, which is inadmissible. That’s exactly when PPC comes as a saviour.
You can target anyone who has visited your website and make a campaign so your ad appears while they are browsing the internet. This way, you can reduce the number of emails, but still, be visible to them without filling their inbox. This combination is proven to be very effective, and the people are more likely to read all the emails you send.
Are You Ready to See the Results?
As you can see, combining PPC and Email marketing can bring you lots of benefits. If you mix them in the right way, you can increase traffic, gain new customers and increase your sales. However, if you are not ready to do this by yourself and you want to entrust somebody else to make the most out of this combination, you can contact Summit Digital. We will be happy to help.