Precisely 49 years ago Ray Tomlinson did something that left a significant mark on the digital world. He sent the first email and began a new way of online advertising — email marketing. Little did he know this way of communication will have such an enormous impact on society. 

Emails became one of the most significant aspects of digital marketing and you can lose a lot if you don’t implement them in your marketing strategy.

Little Goes Long Way

Minimalism gained popularity in recent years which has plenty of benefits. Nowadays, we can enjoy elegant designs more often without feeling overwhelmed. Don’t include too many details that will make a distraction. Instead, write great content people can remember and share it in your email. 

Make your emails interesting to everyone, they have to be short and on-point since nobody will read long texts. Implement that and you will see the results soon.

Personalised Campaigns

Since each person receives numerous emails within one day, a lot of them end up in the trash. If you don’t want that to happen, you need to personalise each of them. Leave generic emails in the past, spend a little bit more time and send something that will grab consumers attention.

Nowadays, non-personalised marketing campaigns are just a waste of time.

There is only one way you can do this — do research on your audience and learn everything about them. Their age, location, interests, etc. only then you will be able to provide them with an email they really want to see.

Implementing Artificial Intelligence

Technology is improving gradually, and you should utilize all of its potential for marketing purposes. When it comes to artificial intelligence, you can use it in so many different ways. One of them is for content personalisation.

The other is email automation – a software that helps you design and create tailor-made emails and sends them to your email list automatically. You will be able to look at results and see which ones were well accepted and which ones are not. Listening to the audience and offering them personalised experience has never been easier.

Video Content

Recently, videos have become more and more appealing to people and there is no reason you should not implement them in your email marketing. They are interesting to watch and they can be very engaging. The only thing you have to take care of is the length. Nobody will sit and watch a long video, but if there is a minute or two of high-quality content, everybody will find the time.

If you are about to launch a new product, what better way to announce that than through a short video format you will send on the email. Just remember, the audience always requires something they can benefit from. You can add some interesting and brief tutorials, make tips and tricks videos or something else that can capture the attention of your consumers.

Mobile optimisation

Optimising your campaign for mobile devices became a necessity. The statistics show that more than 75% of email users open emails with their smartphone. If those emails cannot be opened properly, 42.3% of them will simply delete them without hesitating.

Hence, if you want someone to read your email, you will want to make sure it’s optimised. Otherwise, your campaign will never be able to reach its full potential.

If it’s done right, email marketing can be a powerful tool to attract customers from all over the world. You merely need to follow the trends, implement things people want to see and you will achieve the maximum potential of it.