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Once you create your website, your work isn’t done. The digital landscape changes over time and it’s important to refresh your website frequently to keep the information accurate and maintain attention from the search engines and visitors alike. In the coming year, consider these 5 ways your website could change this year. 1. Update About Us While […]
Are you a woman in business… or know of one? If you’re craving connection & inspiration join Fearless this year with 200 other women in business. Make connections, expand your business brain and possibly even generate some work! Fearless is all about speaking up and being honest. The stories that are shared on the day […]
Inbound marketing is not a fad or an option in today’s business environment. It’s a necessity. Ignore it and you risk putting your business at a serious disadvantage. But should you discard your existing traditional outbound tactics entirely? The times are a-changing… Many businesses are finding that traditional outbound marketing methods – newspaper and TV […]
If you do business online inbound, or “pull’, marketing has to be part of your marketing strategy. Relying solely on traditional outbound, or “push” marketing tactics like paid tv, print ads or even an AdWords campaign is simply not enough. Why? Contemporary audiences are savvy to the point of not wanting to be ‘pushed’ to […]
Think that a blog for your business is a little lame? Well, think again – according to marketing guru (and prolific blogger) Neil Patel if you blog regularly your business is likely to have 97% more inbound links than if you don’t. Blogging translates into more indexed pages, more search engine traffic and more visibility […]
Marketing is one of the most powerful ways to be successful in your business. You market for two main reasons Your market – and, therefore, your potential clients – learn enough about you to feel they know you, like you, trust and respect you Your potential clients decide to meet you, so they can make […]
There are three things to be aware of when thinking of your google ranking when using social media: Your links, content, and the google algorithm, Rank Brain. You know that social media is important to business and you know that virtually no business operates without them. Social media has become a day-to-day event. People wake […]
The 4 Keys to Content Automation begins with a “sound foundation, the system that works best for you, and builds with your team from there.” It influences your marketing campaigns and your team to build and grow your company. The following 4 key considerations explain this concept in more detail. 1. Know exactly what you want The […]
Effective marketing is the life blood of a successful business. Poor marketing results in you spending time going out to look for prospective clients, instead of spending time serving existing clients – and hitting your sales targets. Effective marketing enables and encourages prospective clients to come to you. Your marketing campaign, therefore, must get you […]
Email marketing is an immensely popular and extremely helpful form of promotion. However, that doesn’t mean that you can just quickly type whatever comes to your mind at the time and send it out, expecting great results. It does take strategy and careful planning to be successful in email marketing endeavors. Consider a few tips […]
