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Attackers are always looking for vulnerable Internet targets. The WordPress platform is especially tempting because there are so many sites out there, perhaps as many as a quarter of all the sites on the Web. If they can find a weakness, attackers can use it on huge numbers of sites. Many of these sites are small, […]
Does your website need to be refreshed? And if it does, how often? Before answering these questions, take a look at the following questions first: Is your site mobile-friendly? Have you checked Google Analytics? On that note, do you have pages with high bounce rates and low time on your site? Have you read your […]
Having a company website is a necessary marketing tool in today’s world. Your website is your most important sales tool. It’ll be the base of everything else you do. If you plan on building a company website the task can either be a stress free or a stress filled activity! Here are the top 10 questions […]
The following 5 Key items that make up your 2016 content strategy, aren’t new items or ideas but you may have forgotten their importance to your business. Writing content to promote your product or service must include these key items which will provide the ideas that evolve from each item. 1: Your Audience Knowing your audience […]
In the world of online marketing, there is nothing more important than optimizing your website for search engines (SEO). But with such a complicated field, business often get preoccupied with the details of link building and keyword strategy and forget the most basic component of SEO: website design. Starting in 2011, search engines began using machine […]
Do you use email marketing to promote your business? MailChimp is a powerful tool that allows businesses to incorporate email marketing campaigns into their daily agenda. According to WPBeginner, “experiments have shown that when you do NOT use a third-party service like MailChimp… you will see a lower deliverability rate” of your messages. Setting up an account […]
Search engine optimization (SEO) is one of the most challenging and exciting elements in modern business marketing because, by its very nature, it is a job that is never complete. There is always more tweaks that can be done to make your website more relevant and more useful to both your customers and to search […]
If you’re wondering if your business’s content needs a boost or how your content is being well-received by your audience, create a BuzzSumo account. The tool gives you an idea how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics. If you use it for nothing else, it shows you […]
You know the power of online marketing, but if you don’t have a plan in place then it can be difficult to know how to start and how to get your message out amidst the constant flow of information online. The below 4 steps will help to get you started with an easy to implement […]
Buffer – https://buffer.com/You can add up to 4 social media accounts for free! Perfect for getting into on a Monday morning for 20mins and scheduling your whole week. (My Favourite) Free/Paid $$ Hootsuite – https://hootsuite.com/These guys also have a free version (up to 3 accounts). It’s not my favorite tool to use, as I find it clunky. […]
