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The following 5 Key items that make up your 2016 content strategy, aren’t new items or ideas but you may have forgotten their importance to your business. Writing content to promote your product or service must include these key items which will provide the ideas that evolve from each item. 1: Your Audience Knowing your audience […]
In the world of online marketing, there is nothing more important than optimizing your website for search engines (SEO). But with such a complicated field, business often get preoccupied with the details of link building and keyword strategy and forget the most basic component of SEO: website design. Starting in 2011, search engines began using machine […]
Do you use email marketing to promote your business? MailChimp is a powerful tool that allows businesses to incorporate email marketing campaigns into their daily agenda. According to WPBeginner, “experiments have shown that when you do NOT use a third-party service like MailChimp… you will see a lower deliverability rate” of your messages. Setting up an account […]
Search engine optimization (SEO) is one of the most challenging and exciting elements in modern business marketing because, by its very nature, it is a job that is never complete. There is always more tweaks that can be done to make your website more relevant and more useful to both your customers and to search […]
If you’re wondering if your business’s content needs a boost or how your content is being well-received by your audience, create a BuzzSumo account. The tool gives you an idea how content performs online and breaks down that performance by multiple metrics across domains, keywords or topics. If you use it for nothing else, it shows you […]
You know the power of online marketing, but if you don’t have a plan in place then it can be difficult to know how to start and how to get your message out amidst the constant flow of information online. The below 4 steps will help to get you started with an easy to implement […]
Buffer – https://buffer.com/You can add up to 4 social media accounts for free! Perfect for getting into on a Monday morning for 20mins and scheduling your whole week. (My Favourite) Free/Paid $$ Hootsuite – https://hootsuite.com/These guys also have a free version (up to 3 accounts). It’s not my favorite tool to use, as I find it clunky. […]
In the beginning, social media involved sharing chats with friends, invites to new friends, and plans for the weekend. Today social media has become an avenue for companies to advertise and promote their products or services. Instagram gives this personal information through photos, videos, and hashtags. However, how do you use hashtags on Instagram to promote your […]
Need more traffic to your website? Here are 11 ideas on how to promote your blog. 1-Send an e-mail promoting your latest post. 2-Start a newsletter. Make it something short and sweet. 3-Post to Facebook. Look for groups that are meaningful to your material. The higher your reach, the more people are seeing what you are […]
Inbound marketing is all about creating content that a potential client finds when they are looking for a solution to a problem. That content will demonstrate how your solution is the best for them and drive them into your sales funnel. Here are five tips to get inbound in 2016, or be left behind! 1. […]
